"THE COFFEE TELLS A STORY.
THIS IS THE STORY OF THE FARMERS WHO GROW IT,
THAT OF ARTISANS ROASTERS AND BARISTAS WHO PREPARE IT,
THAT OF OUR CONVICTIONS TO US WHO DRINK IT."
Client: Populaire Café - www.populaire.squarespace.com
Founders: Fabian Correa & Carlos Arbelaez
Art Direction: Saul
Illustration and branding: Saul
Photography: Tom Mcg (humans-of-isolation in Instagram)
City: Paris
Year: 2019 - 2021
With the general image and visuals of Populaire I looked for the concept of Latin American popular culture with solid colors, cartelism, visual-guerrilla, impact texts; photos of farmers and classic typefaces of old serigraphy machines.
Populaire Café, we roast delicious coffees in a handcraft way. We tell the story of those who cultivate it. Behind each cup is a triple impact project:
1.The emancipation of the farmers.
2. Consumer engagement.
3. Training and support of refugees.
Good coffee days for everyone !

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