"THE COFFEE TELLS A STORY.
THIS IS THE STORY OF THE FARMERS WHO GROW IT,
THAT OF ARTISANS ROASTERS AND BARISTAS WHO PREPARE IT,
THAT OF OUR CONVICTIONS TO US WHO DRINK IT."
THIS IS THE STORY OF THE FARMERS WHO GROW IT,
THAT OF ARTISANS ROASTERS AND BARISTAS WHO PREPARE IT,
THAT OF OUR CONVICTIONS TO US WHO DRINK IT."
Client: Populaire Café - www.populaire.squarespace.com
Founders: Fabian Correa & Carlos Arbelaez
Art Direction: Saul
Art Direction: Saul
Illustration and branding: Saul
Photography: Tom Mcg (humans-of-isolation in Instagram)
City: Paris
Year: 2019 - 2021
City: Paris
Year: 2019 - 2021
With the general image and visuals of Populaire I looked for the concept of Latin American popular culture with solid colors, cartelism, visual-guerrilla, impact texts; photos of farmers and classic typefaces of old serigraphy machines.
Populaire Café, we roast delicious coffees in a handcraft way. We tell the story of those who cultivate it. Behind each cup is a triple impact project:
1.The emancipation of the farmers.
2. Consumer engagement.
3. Training and support of refugees.
Good coffee days for everyone !
